Lilac Paper is a small company I started with Charlene Veranunt while we were in our last year of dental school. It bloomed from a need for organized planning, specifically for the dental professional student. Our main product is a dental school planner.
Event Planning: Cyril and Rachel Dason Graphic Design & Lettering: Rachel Dason Wedding Photography: Ben Sasso, Ryan Longnecker Venue: Highland Springs Resort
Deejay & Ash I
This romantic collection incorporates a modern typeface with classic elements in gold foiling and gold metallic ink. Printed on a sophisticated heavy weight 100% cotton paper and enveloped in a shimmery soft coral.
Here's a few things I've lettered. Most of these, if not all, were promotionals for Lilac Paper. These all start off as doodles on paper in either pen or pencil. Then I scan them into photoshop and color away. I guess learning how to color inside the lines in kindergarten really helped me with these babies.
Bottega Louie is a restaurant and gourmet market in downtown Los Angeles.
Brand collateral and packaging design.
Printing processes included gold and black engrave on luxurious 100% cotton paper.
Creative Director: Leah Faust Art Direction and Design: Rachel Dason Photography: Melinda Holland
Drafts for Deejay & Ash's wedding invitation suite.
TEDx is an independently organized TED event devoted to ideas worth spreading. TEDx La Sierra University hosted their first TEDx event in 2014. The theme was "The Possible" with a focus on three ideas: Imagine the Possible, Design the Possible, and Prove the Possible. The event was led out by Program Manager John Razzouk of La Sierra University's School of Business and Event Creative Director Yvette Goltiao.
This freelance piece used a light bulb as it is readily understood as an idea, particularly knowledge-based and thought provoking. Imagine the Possible uses imagery of a diamond-lightbulb to represent a "bright" idea. Design the Possible is symbolized by a pencil-lightbulb as an elemental process of beginning designs whether industrial/graphic/systemic with getting it down on paper first; the "right (write)" idea. Prove the Possible is represented by a ruler/measuring stick-lightbulb for "good" idea. Proven ideas are measurable. Good measure.
LAC+USC Medical Center
Los Angeles County + USC Medical Center (LAC+USC Medical Center) located in East Los Angeles is one of the largest public hospitals in the country. In 2008 rebranding for LAC + USC Medical Center coincided with the opening of the new facility and was contracted out to Links Media, a consulting firm in Washington D.C. Branding included concept to production of media materials, books, collateral, billboards, building wraps and signage.
Design: Rachel Dason
Pie Five creates custom, fresh pizza pies in five minutes. Web Banners
Pink Jacket Studio Creative Director: Elena Baca Design and Copy Writing: Rachel Dason
Lucchese Boots specializes in fine leather craftsmanship of western boot wear. These concept ads featured a cheeky headline paired with imagery of a cowboy wearing inappropriate footwear, and the taglines: "Don't get caught in the wrong boot. Lucchese: The Right Boot."
Art Direction, Design, and Copy Writing: Rachel Dason
Photography: Justin Clemons
TNB Card Services
Town North Bank is head-quartered in Dallas, Texas. This mailer was sent out in March and included a St. Patrick's theme to sell their card services.